Key Account Executives (KAE)
About the Role : Asset Protection & Value Extraction
The Key Account Executive (KAE) role is designed to strengthen and protect high-value merchant accounts while driving revenue growth through deeper engagement, service excellence, and transaction optimization.
Rather than focusing on broad-scale merchant acquisition, this role is centered on managing a portfolio of priority merchants in sectors such as:
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Wholesale and FMCG networks
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Petrol stations
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Retail chains
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High-end hospitality businesses
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Pharmacies and essential service providers
The successful candidate will act as the dedicated owner of assigned key accounts, ensuring merchant loyalty, preventing churn, and increasing transaction volumes and value.
Core Pillars of the Role
A. Relationship Management (Concierge Approach)
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Serve as the single point of contact for a portfolio of high-impact merchants.
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Conduct daily transaction monitoring and initiate immediate follow-ups when activity drops.
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Perform regular field visits to build trust, check system health, and ensure strong brand presence.
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Take full ownership of merchant issues and follow up until resolution is achieved.
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Protect merchants from competitor influence through deep relationship building and proactive support.
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Conduct relationship mapping to engage multiple decision-makers at each merchant site.
B. Portfolio Growth & Value Extraction
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Drive usage beyond basic payments by promoting merchant apps, portals, and ecosystem services.
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Upsell advanced financial products such as merchant loans and supplier payment solutions.
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Monitor transaction patterns and act quickly to prevent a decline in merchant activity.
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Collaborate with merchants to increase average transaction size through incentives and promotions.
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Engineer sustainable revenue growth through tailored merchant engagement strategies.
C. Market Excellence & Branding
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Ensure merchant locations have strong and visible branding materials.
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Train merchant staff to improve transaction accuracy and customer experience.
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Support merchant teams’ capacity-building and ongoing education.
D. Cross-Functional Collaboration
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Work closely with internal departments, including Marketing, IT, Product, and Commercial teams.
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Coordinate activations, logistics, and merchant support initiatives with external partners when required.
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Participate in special projects within assigned sectors as directed.
E. Performance Tracking and Reporting
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Maintain accurate records of visits, merchant health, issue resolution, and adoption trends.
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Participate in performance reviews and scorecards to track portfolio outcomes.
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Share market insights and merchant feedback to support strategic improvements.
Qualifications & Requirements
Education
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Ordinary Diploma or Bachelor’s degree in Business Administration, Marketing, or a related field
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A technical background is an added advantage
Experience
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Proven track record in relationship management, sales, merchant services, fintech, or telecom sectors
Key Skills
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Strong interpersonal and communication skills (English and Swahili)
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Analytical mindset and ability to use data to drive decisions
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Customer-oriented approach with strong problem-solving ability
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Goal-driven, proactive, and comfortable working in field environments
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Strong teamwork and collaboration skills
Performance Metrics (KPIs)
Merchant acquisition and activation
Merchant reactivation and retention
Revenue share growth through transaction expansion
Portfolio health and churn prevention
Adoption of advanced merchant services
How to Apply
Qualified candidates should submit their applications by 20 Feb 2026 to:
Human Resource Manager
Tanzania Empowerment Forum Limited (TEF Consult)
Email: info@tef.co.tz
P.O. Box 33542, Dar es Salaam, Tanzania
Or
Online Application: