Background
Peter Lema is a dynamic and results-oriented Territory Sales Manager with extensive experience in telecommunications, project management, and sales leadership. He has worked with top companies including Airtel Tanzania and currently plays a strategic leadership role at Tanzania Empowerment Forum (TEF) as a Project Manager.
Peter specializes in driving customer acquisition, managing field teams, executing sales strategies, and delivering high-impact performance. He is known for his ability to lead sales teams, engage business partners, and deliver consistent results in both urban and rural markets.
Skills and Strengths :
Sales strategy & team leadership
Market penetration and branding
Project and operations management
Training and performance evaluation
Recruitment and staff development
Microsoft Office (Word, Excel, PowerPoint)
Strong communication and problem-solving
Professional Experience :
Project Manager – Tanzania Empowerment Forum (TEF)
July 2024 – Present
Leading major projects including Vodacom Merchant (LIPA), NMB Agency Banking, and D.Light Tanzania
Overseeing ABR, KAE, and Merchant teams
Managing payroll, recruitment, and monthly performance reviews
Supporting project innovation and expansion strategies
Zonal ABR Supervisor – NMB Project, Dar Zone
April 2024 – June 2024
Supervised Agency Bank Representatives (ABRs)
Monitored attendance, approved DMS activities, and facilitated recruitment
Conducted training and provided on-ground support
Territory Sales Manager – Airtel Tanzania, Makumbusho
May 2023 – February 2024
Managed sales team leaders and agents
Achieved revenue and customer targets for both GSM and Airtel Money
Oversaw branding, merchant recruitment, and daily market operations
Sales Team Leader – Airtel Tanzania, Morogoro
July 2017 – April 2023
Built and managed sim selling outlet (SSO) teams
Directed daily customer acquisition activities
Handled field branding and trade force engagement
